It looks like a powdered doughnut?
I've tried to remain polite here so as not to come across harsh, but this constant attempt at trying to sell your friends product in a two year old thread is becoming a bit hard to stomach. This isn't the forum for selling stuff, you've both linked to it multiple times and repeated the same sales pitch again and again.
I don't like it.
You do.
Cool? Cool.
Now lets go build some models. 
See, I live in the north east and have for 44 years, I am pretty familiar with what snow does and how it looks and how it behaves.
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P.S. Feel free to have your friend contact the magazine if he wants to advertise, we'll be more than glad to send him rates and sizes and even help him design the ad. Until then, share your own builds in your own threads because this thread has run its course
8)